A successful ad campaign for Generac Home Generators with headlines that appeal to the responsible homeowner in at risk areas. The goal of the imagery is to evoke the feeling of confidence during an unforeseen disruption of power. Because a power outage in the home can be dangerous and life threatening, Generac hopes to encourage homeowners to protect themselves by purchasing a home generator.
Acme Gothic Regular is used for the headlines. The typeface has a distinct architectural feel that works well with the imagery. Roboto Black is used for taglines.
