Polished is an original app designed to increase the ManiMe brand awareness using digital media to create a community of users. The app guides women to the two main sources of community, the learning portals and sharing posts. All digital platforms link back to the shopping portal on the ManiMe app and homepage. Feminine and playful, the logo for the Polished app is designed with Dolce Bold. The feminine curvatures strike a tone that is both energetic and confident. Calibri is used throughout the app for its clean sans serif style, using colors from the ManiMe brand and images that showcases beautiful nails. The app successfully engages women by creating an inspiring app that will motivate them to join a community giving them confidence through an enhanced personal beauty routine.
