This innovative and user-friendly packaging includes a media component to enhance the consumer’s experience. Using a clean design on heavy cardboard with a gradient and ruler motif creates a form that also functions effectively as both a tool and container for picture hanging hardware.
Bernard MT Condensed gives the packaging an old school construction feel that works well with the schoolhouse ruler motif. Package details are in Calibri and clear sans serif that is easy to read in small type size. This packaging succeeds in extending the iHandy app into the physical marketplace. The packaging has a unique form and functions as both a measurement tool and container for hardware.
